About The Conference
The greatest opportunity for business exists where technology meets an unfulfilled need. Serving the aging population is both commercially and socially rewarding. Improved diet, healthcare and enviroment mean that we are living longer, more active lives. A growing demographic with its own needs and preferences.
The mobile phone industry, itself born in the 1980s, has been horribly ignorant of the needs of consumers twice its age. While the industry has been looking to younger consumers with areas such as meeting new friends, dating and music it has missed the generation which has used communication to keep in touch with friends, family and services for years. A generation which is older, wealthier and does not expect all services to be free.
Who should attend?
The aim of the Mobile Phones For The Senior Market conference is to bring together those who are already pioneering in this field with established mobile industry players.
It can be a difficult area to master, even the terminology – older consumers, 55+, grey, senior or aged – can be off-putting. From the consumers side it can be equally confusing – an industry full of new acronyms, price plans and unfamiliar technologies.
The speakers at Mobile Phones For The Senior Market have been chosen to bridge this gap from both ends by sharing their advice and experience on addressing this market. Speakers who are passionate about what they have achieved and what the future holds.
You should attend if you work in the mobile phone industry and are looking for a new, largely untapped market. It is an area which is so full of opportunities that we have been able to assemble a dream team of experts. In one day you will learn more about the senior market than you belived possible.
You should also attend if you are already working in the market of mobile phones for the senior market. You will recognise the names and the companies – it is a place to learn what they are working on and where they see the market going.
Most of all, the conference is a mechanism to build the market and meet that unfulfilled need by bringing together the assorted disciplines of the mobile phone industry to create a whole.
Expect a stimulating, entertaining and opportunity-filled day. And bring a lot of business cards.