Adrian Burholt

Adrian will be looking at the lessons learned from Vodafone Simply. In previous years we’ve heard the view that Simply proves there is no money in mobiles for Seniors. If there was, Vodafone would still be doing it, but the truth is far more complicated and Vodafone Simply serves as a valuable lesson to everyone in the Senior Market for Mobiles. Why would a project which had sold over 5m phones and created huge customer loyalty be dropped? Adrian will be sharing those lessons with us.