Mike Bradley

Senior Lecturer, Product Design and Engineering Department, Middlesex University, currently on secondment to Inclusive Design Group at Engineering Design Centre in Cambridge University.

Mike is a Co-Investigator in an EPSRC research project ‘Building Relationships with the ‘Invisible’ in the Digital (Global) Economy’ (BRIDGE), which investigates interface needs of the digitally excluded.

He was Head of Human Factors for Ford of Europe, and was responsible for the Ergonomics of the original Ford Focus, and subsequently for all Ford of Europe vehicles.  He also led a research project on the needs of older drivers, resulting in the ‘Third Age Suit’ to communicate the results of the research and publicising the importance of addressing the needs of older drivers.  For his work on the Third Age Project and the Ford Focus he received an award from the UK’s Automobile Association. He has a BEng in Mechanical Engineering and an MSc in Ergonomics.