Nita Norman

General Manager for Senior Consumer Marketing at Telstra

Prior to going on maternity leave, Nita was responsible for acquiring, retaining and maximising share of wallet and EBiT outcomes across Telstra’s consumer portfolios for those over 60 years old. This involved the identification of customer segment needs and market opportunities; and the development of compelling segment and micro segment value propositions, products, customer experience and integrated marketing campaigns.

Nita will be sharing her insights as to the customer engagement and pre sales support required to expedite Seniors’ purchase and usage of new technologies – in this case mobile phones.